Zack
Smart family organizer
Product strategy · Conversational flows · LLM · Brand positioning · UX/UI · iOS & Android app design · Website · Growth marketing
A smart family organizer that captures tasks from voice, text, and email and turns them into shared action - helping households stay ahead of school admin, appointments, and everyday planning, together.
Led product strategy, UX/UI, content, and go-to-market across iOS, Android, and web - from onboarding architecture to brand voice.
Ran Meta and LinkedIn campaigns end-to-end, delivering paid acquisition ahead of cost benchmarks: Meta CPC of €0.88 against a €0.70–1.20 target and CPM near €7.10 against a €6–14 target. LinkedIn paid CPC of €2.52 sat inside its €1.50–4.00 healthy range.
Took Zack from zero to a live, installable product on both stores.
- Meta CPC vs €0.70–1.20 target
- €0.88
- Unique people reached on a lean budget
- 290k
- Install-to-paid conversion in the first month
- 5%
- Figma
- Trello / Jira
- RevenueCat
- Meta Ads Manager
- Google Search Console
- LLM integration







