How it works

1. 01

   Set your context

   • Select one of 8 business models.
   • Pick your platform: App, Website, or App + website.
   • Choose with or without subscription. Locked options explain why.

2. 02

   Explore the funnel stages

   • Walk through each stage, from Discovery to Retention and Referral.
   • See each KPI's role: Primary, Guardrail, Leading or Context.
   • Check its basis: Verified, Adapted or Recommendation.

3. 03

   Open any KPI for guidance

   • Read the definition and formula in plain language.
   • Learn where the number lives: GA4, your CRM, store console and more.
   • Get benchmark tips, guardrail reasons and small-count advice.

4. 04

   Build and export your scorecard

   • Add single KPIs or all primary KPIs at once.
   • Fill in owner, data source, current value, target and review cadence.
   • Download as CSV, copy as markdown or print. Everything stays in your browser.